You can ague
which is the best: Sideshow, XD Studios, Weta, Pop Culture Shock, Project Triforce,
Prime 1 Studios etc. Each one produces fantastic to not so fantastic pieces,
each year, each one with its own set of franchises etc. The market of collectible
statues is diverse with several triple A players and it’s up to the collectors
to choose their favorites. But things change in the realm of sixth scale
articulated figures. Even though there are competitors in this segment too, good
ones indeed, no one can argue Hot Toys is by far and wide the best studio in
the world. No other studio can capture the likeliness and the details of the
characters (actors?) it portrays like Hot Toys. They work is simply astounding
and unparalleled in the industry. Not only the heads but the full outfit (or
armor) of the hero is perfectly translated to sixth scale with plenty of
options of configuration, movement and display. The Hong Kong studio is above
and beyond any competition. CEO Howard Chan says they hardly can keep up with
the demand, Iron Man (and all variants) being theirs best seller product.
One needs to
realize that these “toys” ain’t cheap. With great quality comes great costs and
a Hot Toys figure can range from $150 to $400 depending on the size and the
level of work involved on the production of the piece (not to mention the
vehicles). Even so almost every new model goes sold out in a matter of months.
The team commanded by sculptor Yulli and painter JC Hong begins the process of
crafting a movie character, per example, while the film is still being made. They
have early access to production pieces, proofs of concept to deliver the models
by the time the movie is ready to go to the cinemas. And even so often the perfectionism
and care of the team lead them behind schedule.
The secret
to be the leader of the pack is simple, according to Howard Chan: “we seek the
best in the world and hire them”. Easy said than done. But no other strategy
can explain the supremacy of quality and success that Hot Toys enjoys and its
capacity of grab the best franchises on the market. The competitors are getting
better but so is Hot Toys, which means that the gap between them and the others
will take some time to get crossed.
Who really wins
with this is the collector that keeps receiving the best “toys” with the newest
technology available and best craftsmanship on the market to pose and expose like
trophies at home.
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